Sales still come from leads, and leads come from…yes…telemarketing, as the most preferred method by businesses.

Carol Krol’s recent article in BtoB Magazine, “Copy this:  Telemarketing Big with Xerox”, summarizes the importance of telemarketing as the most versatile lead generation tool for Xerox Corporation.  It’s used for prospecting, qualifying, reconnecting, following-up, validating, building relationships, and scheduling.  Although telemarketing can’t do the whole job, its integral position in growing and maintaining businesses is evidence that it’s here to stay.  Telemarketing is now a recognized “staple” for doing business at Xerox, other businesses, and anywhere in the world. 

I wonder if Alexander Graham Bell knew what he’d started with his “little” invention, the telephone?