Yes, consumers DO like to order products and serivices using telemarketing call centers!  Survey results don’t always validate this though.  That’s because consumers often don’t look at it this way…

Starting with last night’s pizza order, to asking the pharmacy to mail out a prescription, the general consumer would describe this action as “getting dinner” or “needing their meds.”  They just don’t think of it as using a type of telemarketing.  And yet telemarketing call centers all over the world are set up to receive these calls and “take the order”!

Order processing (also called “order taking” or “order fulfillment”) is a huge industry and is the most used type of inbound telemarketing call center services. Order taking is a part of telemarketing that can be simply filling an order from a customer who has seen the product in an ad or catalog, or it can be used to close the sale for virtually every product and service available today.

Is your business missing an opportunity by not having a customer service center that consumers can call to order your product directly? Yep, you might be…many businesses are.