Offshore telemarketing is one of the fastest growing resources for American businesses.  It’s hot in locations with high rates of English speaking workers such as  India, the Philippines, and the more westernized Israel.  These global competitors are trying to win over United States businesses with their increasingly sophisticated workforce.

The main advantage is obvious.  From a 50% to 75% LESS expensive than on-shore telemarketing, it’s no wonder businesses are looking globally.

India is the most popular offshore telemarketing location, having the largest educated, English speaking population in the world and are computer literate.  Bangalore, India is one of the most technologically savvy destinations in the world.  India’s workforce is trained and continually reviews presentation, sales, and communication skills.  

Israel, like India, is patronized by large multinational companies, including IBM, Microsoft, Compaq, Motorola, HP and Intel.  Companies know they will find highly educated, native English speakers who share a cultural understanding of the West.  While Israel’s salaries are not as cheap as in countries like India, the cost to American businesses is still significantly less than in America.  

The Philippines is another burgeoning location for outsourcing in offshore telemarketing, with its 90% English speaking ratio.

Offshore telemarketing is growing into a sophisticated industry that specialized in every kind of inbound and outbound transaction including direct sales, lead generation, appointment scheduling, verifying information, cleaning lists, research, surveys, and more.