I’ve found that lead generation is still one of the hottest ways to use telemarketing.  One type of lead generation system is through automated telemarketing. 

This is a machine programmed to dial phone numbers and deliver a recorded message when the phone is answered. A certain percentage of people hang up on these machines, but they still can be a cost effective way to generate leads instead of using a telemarketer or call center.  The key is to use a good call list which includes the right demographic markets.  Calls going to qualified prospects still show good results even without a live person making the call.  In fact, some prospects are less intimidated by receiving an automated call where all they have to do is press a few buttons on their phone to respond.

No matter what form of telemarketing your business uses, it’s a proven way to find new customers.