It’s a well known belief that the tech market is hard to cold call.  The “tech language” as well as the specifics and intricacies of the technological market make them unreceptive.  So it seems daunting at best.

Now what if I tell you that this is bunk!  Recent surveys show that 50% of the tech market who were polled said that a “well-timed, relevant call” does get response.  Those key words “well-timed” and “relevant” are what makes the difference.

In fact, these tech companies are even tuning in to “webinars” (seminars on the web) to look for “relevant” educational events that they learned about from a telemarketing cold call.

Bottom line:  Good telemarketing leads that are timely, and scripts that provide appropriate and helpful information DO get noticed and responded to… Tech companies are like all other businesses.  They want the latest products and information and they recognize it when they hear it!   Once again, telemarketing shows its strength in lead generation if done properly.