Interruption marketing is what is usually referred to as Cold Calling.  In other words, a prospect is called on the phone and has no warning that they will be called.  The primary complaint from the receivers of these calls is that they are being interrupted without their consent.

You have to telemarket prospects by interrupting them, don’t you?  Well, maybe not!  More and more companies are either buying calling lists or setting up their own calling lists based on a prospect’s willingness and approval to receive such calls.  Service telemarketing, or request telemarketing means that a prospect has been asked if they want to be up-dated on future sales or other important news about certain products.  A prospect freely asks for this type of notifacation and is then open to receiving such calls.

In the old days, a “warm lead” was called a “foot in the door,” meaning the lead was already willing to hear about a new product.  These new “request lists” are just the opposite of the interruption lists because the prospects has requested this call.  Why not ask your customers if they want to be up-dated occassionally?  If they do, you have a ready-made calling list of prospects who have asked you to call!