There are telemarketing calls that we all don’t mind receiving!  Most would disagree, but think about it… 

Aren’t you happy to get a call from your insurance company about a new product or rate that will lower your expense, or increase protection that you need?  And isn’t it helpful when the office supply calls your business and lets you know about the sale this month on the product you order regularly?

It’s a fact that people do buy over the phone.  And telemarketing calls are the source of these sales.  The key is “target marketing.”   Again and again, prospects say that if the call is “timely and relevant”, they will likely respond.  That’s why the DMA (Direct Marketing Association) continues to report that telemarketing has the highest response rate of all marketing types.