Businesses can’t grow much without new customers. The puzzle is to figure out the best way for your business to find them. 

The Direct Marketing Association reported the results of its recent survey, which showed that telemarketing continues to have the highest response rate at 5.78%.  Just for comparison, McDonalds Corporation reports that a 1% to 2% response rate on its printed coupons is considered very successful. 

So, telemarketing certainly has the best stats to back it up as a great marketing tool, and your business may want to consider this option seriously.