Outbound telemarketing is a phone call that’s generated from a call center to prospects who are often unaware of the product or service, and who did not request such a call (cold-calling).  This type of call can be used for lead generation, sales calls, appointment setting, research surveys and information verification. 

The key to the success of outbound telemarketing is that a specific market can be targeted using call lists with demographics that correspond to the type of buyer that would use the product or service.  For example, people in the “over 60” age range can be called regarding special travel packages for seniors.  A percentage of those called will respond favorably because they are the right type of client and are interested in what you offer.

Pricing:  In the U.S, a telemarketing service usually charges about $2 per call plus a base fee that depends on the size of the whole project.  500 calls is usually the minimum accepted, and larger projects typically receive a better per call rate. 

Additionally, a minimum down payment of around  $1,500  is often required.  So, plan on about $20 to $40 per hour plus the base fee.  Outsourcing globally (off-shore) is becoming more popular because the cost can be as much as 50% to 75% less than an on-shore service.  This option is usually used for huge projects.