While “sales” is still partly a numbers game (the more contacts, the more potential for a sale) we’ve come a long way in targeting markets that include prospects most likely to buy our product.  A new industry has even evolved to help telemarketers do just that: the List Broker.  And I think it’s well worth it, rather than using the phone book or other haphazard, unfocused lists.

To target the appropriate prospects for outbound telemarketing, I suggest you buy a list from a List Broker.  This is a service that provides calling lists based on the demographics that you request.  It can match the profile of the typical buyer or user of your product or service.  Besides the basic demographic choices of age, gender, location and income, there are many additional and more specific options. 

For business-to-business calls, you can request the type of business, location, and number of employees.  More options include and the name of the owner or manager, and credit history etc…

Targeting your market is the first step in making sales, and the right list for your market is conveniently available through a List Broker.