Your business hires top sales people because they are persuasive and convincing.  You hire them to sell your product. 

Yet I am surprised to find that many businesses still expect their sales people to set their own appointments.  It’s such a waste of their time and talent because appointment setting can be accomplished by trained telemarketers. 

This leaves 100 % of a sales person’s time for selling!  And that means more sales for your company. It’s the cost of appointment setting that seems to be the deterrent. 

But your business is actually spending more.  Here’s why:  In-person meetings are proven to be more productive because you have the prospect’s complete attention.  Sales rates increase, and these added sales more than offset the cost of the appointment setting expense. And appointment setting can be outsourced to a telemarketing service.  So the only thing that your business and its sales people are focused on are SALES.