Successful sales people will tell you that when they have made a sale and then ask for leads from the new client, they often get them!  Just for the asking.

Telemarketers are calling people at work and in their homes constantly.  While they are talking to someone, why not ask for a lead?  Even if a contact declines the product for themselves, they often are willing to tell you about somebody else who may need it.

And the name of the referring person does not have to be divulged to the new lead.  They will assume it’s another marketing call.  In answer to a curious lead who wants to know how you got their name, the appropriate reply is to say that it was on the list of calls the manager provided.

Lead generation is one of the most important uses for telemarketing, yet many companies miss opportunities to ask whoever is contacted for an additional lead.  It has a higher percentage of leading to a sale than a cold call.

Getting a free lead is usually easy:  just ask for it.