Telemarketing continues to grow and, at the same time, companies are looking for better ways to use it.

One better way is to save money.  If your business is planning a very large telemarketing project, with thousands of calls that need to be generated, then off-shore telemarketing services may be your answer.

India and the Philippines are among the largest outsourcing services for telemarketing.  One reason U.S. companies choose these locations is because they originate from countries with large English speaking populations. 

But the main reason, and most often reported reason, for choosing off-shore call centers is the much lower cost.  It can be as much as 50% to 75% less than a similar service in the U.S.  It’s hard to overlook a savings like this.