Within the last year or so, the cosmetic company, Avon Corporation, has begun using off-shore in-bound telemarketing to serve it thousands of sales representatives.  Other companies, such as Microsoft, and other large companies had already made the shift to off-shore telemarketing over the past few years.

The key word is “large.”  To make off-shore telemarketing worthwhile, your business must have large projects which service thousands of customers regularly.  The cost savings is also large.  Even huge.

Using off-shore telemarketing can save as much as 50% to 75% compared to the same telemarketing job done here in the U.S.  It’s no surprise then, why companies are making the switch off-shore.

Because of the logistics of travel and training for off-shore telemarketing, it takes a company with lots of resources to set up the projects.  And there needs to be a long-term committment so that locations in the Philippines, India and Korea can count on continual work for the thousands of hired employees there.

If you have  a business with smaller projects, it’s better to stay with a North American telemarketing service.  Though more expensive per call, the overall project is still financially manageable and easily overseen because it is local.

But if your company is growing and requiring huge telemarketing services over the long term, off-shore telemarketing is the best and most cost effective choice.