Have you ever made a telemarketing call?  If it’s a cold-call (meaning it’s unsolicited and comes to a prospect who is not expecting the call), it can be hard to get the attention of the receiver of the call.  In fact, it’s estimated that a telemarketer has 15 to 30 SECONDS to try to capture the attention of the prospect!  If they haven’t become interested in those first few seconds, the call is usually over.

But, a new type of telemarketing directs calls only to those who have actually requested the call!  Sounds too good to be true?

Often called “request” telemarketing or “permission” telemarketing, the prospect has indicated that they would like to hear more about a certain type of product or a sale regarding this product.

The Dell Corporation, maker of Dell computers and equipment, asks their new customers if they would like to be kept aware of new equipment and sales.  A simple check in the “yes” box puts these customers on a list giving Dell permission to contact them.

This list of customers now becomes a “prospect” list for those who may become buyers of new products that Dell sells.  And Dell has their PERMISSION.

These prospects may be contacted via e-mail address, mail, or telemarketing.  What a difference it makes to telemarket a prospect who REQUESTS the call!  It becomes a “warm” call or even a HOT PROSPECT!  If you’ve ever made a cold call in telemarketing, you will know how much better it is to have your prospect ask for you to call them.

Lists of Permission Prospects are available from List Brokers and usually are more expensive because of the obvious advantage to calling this type of prospect.