No matter what call center you use, onshore or offshore, big or small, success in telemarketing still comes down to the telemarketer. 

Here are the characteristics that make the difference: 

ONE: Motivation. Successful telemarketers are motivated to do the job.  Incentives help, but the person has to be motivated from within.

TWO: Product knowledge. A telemarketer should be able to answer the questions about the product or service.  This will help the telemarketer make a successful deal.

THREE: Know the script. A successful telemarketer will know the script, then tailor it to their advantage.

FOUR: Attitude. Attitude comes through on the phone, and the successful telemarketer will have a positive attitude.  Even smiling can be “heard” by the prospect.

FIVE: Know the customer. Don’t try to sell them something they are not interested in. Find out if they are a valid prospect, and if not, move on.

SIX: Visualize your success.  By having a vision of the outcome (a sale), a successful telemarketer can create that atmosphere on the phone.

SEVEN: Enjoy the success. A successful telemarketer will always take the time to relish the sale.