Outbound telemarketing as an industry is always looking for better ways to reach customers.  And broadband is part of that new technology.  The Wall Street Journal reported recently: 

“The fate of a valuable block of airwaves that went unsold in the government’s recent $19.6 billion auction became murkier Tuesday, when lawmakers questioned Federal Communications Commission and public-safety officials about what could have made such coveted spectrum so unattractive to bidders.

Options for reauctioning the swath are being debated, although no consensus has emerged at the FCC or in Congress about what to do.”

“The block would have given the winner a nationwide broadband license, but the company would have had to share its network with first responders.”

Telemarketing continues to grow as an industry, and in the broadband arena specifically.  Using newer telephony is where the industry is headed.  Better and better communication offers better telemarketing as well.