Telemarketing and Call Center Information

Telemarketing Calls Refocused Due to Do Not Call List

In the 1990s, telemarketing for new business was popular. But, the Do Not Call rules significantly affected the telemarketing industry.

A majority of the telemarketing services for this industry were based on cold calls.  With the increase of names on the Do Not Call list, most of the telemarketing activities had to be changed over to telemarketing services that are based on existing business relationships.

This meant that in order to make a telemarketing call, the telemarketing services provider had to be able to prove the customer has purchased a product from the telemarketing client in the past 18 months.

Outsourced telemarketing services had to comply or be subject to punishment for violations.

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