When a telemarketer schedules a time for a representative from his company to meet with a prospect, it is called appointment setting.
Appointment setting is one of the most popular and effective uses for telemarketing because it is possible to target the appropriate market with the use of call lists.Â These lists provide theÂ prospect’s phone numbers according to the appropriate demographics that fit the typical buyer profile.
First, aÂ quick phone call from a telemarketer toÂ a prospect to interest them in a product or service.Â ThisÂ often results in a scheduled appointment for the prospect to meet in-person with a company representative to learn more about it.Â
Appointment setting is one of the most successful uses of telemarketing for businesses and leads to increased sales.Â A telemarketer can respond to a prospect’s objections immediately and convince the prospect to learn more about a product or service without having to commit to purchase.
Once the appointment is set, the company representative has the opportunity to visit in-person with the prospect.Â The liklihood of a sale when the prospect meets in-person with a representative increases substantially.Â