In the 1990s, telemarketing for new businessÂ was popular. But, the Do Not Call rules significantly affected the telemarketing industry.
A majority of the telemarketing services for this industry were based on cold calls.Â With theÂ increase of namesÂ on the Do Not Call list, most of the telemarketing activities had to beÂ changed over to telemarketing services that are based on existing business relationships.
This meant that in order to make a telemarketing call, the telemarketing services provider had to be able to prove the customer has purchased a product from the telemarketing client in the past 18 months.
Outsourced telemarketing services had to comply or be subject to punishment for violations.