As American companies struggle with budget trimming, their telemarketing budgets are being trimmed too.Â Off-shore telemarketing is one answer to this dilemna.
India and the Philippines have surged ahead in supplying call centers for many American telemarketing projects.Â The low cost, of as much as 50% to 75% LESS than on-shore competitors, has driven this growth.
Now other countries, including Korea and some African countries are joining the competition for American business dollars.Â Off-shore telemarketing appears to be here to stay.
Even with complaints about understanding the English spoken by off-shore telemarketers, businesses are determined to keep these call centers.Â Not only are they less expensive, they are supplied by a large number of employees who have strong technology training.Â American employers complain thatÂ there are not enough trained people availableÂ in the science and technology fieldsÂ in the United States.
So, like it or not, off-shore telemarketing is only going to grow.