When a telemarketer calls a prospect on the telephone to market a product or service, and the prospect requests further information, this is termed Lead Generation. Â
Telemarketing is the mostÂ popular way that a business generates leads. The telemarketer can answer questions in response to the prospect’s comments.Â And, while prospective buyers may ignore direct mail or advertisements, theyÂ have to respond when theyÂ answerÂ the telephone.Â OnceÂ a prospectÂ answers the phone, a good telemarketer can generate a lead.
Outbound telemarketing can be difficult because it often involves what is called “cold calling.”Â Â It takes someone with great communication skills and the ability to handle rejection to make a successful cold-caller.
Telemarketers are equipped with a list of prospectsÂ to call who are most likely to use theÂ company’s product or service.Â If the prospect is interested, the telemarketer will suggest that information be sent or that an appointment be set for a company representative to visit the prospect. Another type ofÂ lead generation is done using aÂ machine programmed to dial phone numbers and deliver a recorded message when the phone is answered.Â AÂ certain percentage of Â people hang up on these machines, but theyÂ can beÂ a cost effective way to generate leads instead of using a telemarketer or call center.
Lead generation telemarketing is a great, flexible, adaptable way to gain new customers. Good communication skills are the key to aÂ good telemarketing and telesales staff.Â